Red Elm: Building a Business to Build People with Nate Hamblen | Ep. 3
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S1 E3

Red Elm: Building a Business to Build People with Nate Hamblen | Ep. 3

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What if the messiest version of your idea is exactly what the world needs to see? In this episode of The Scaling Shift, Kenneth E. Fields and Johannes Mutzke of BlueInc Strategies welcome Nate Hamblen, founder of Red Elm, for an enlightening conversation about the power of iteration and the beauty of learning through doing. Nate shares his journey from starting a landscaping business out of necessity to creating a thriving ecosystem of companies that empower others to grow and lead. He emphasizes the importance of embracing the 'hundred clay pots rule' — that true mastery comes from making many attempts and learning from each one.

Nate’s approach to leadership is rooted in generosity, accountability, and the belief that every employee has the potential to lead. He discusses how he identifies growth-minded individuals, the significance of hands-on experience, and the delicate balance between structure and freedom in a scaling organization. With insights into his own failures and successes, Nate inspires listeners to view challenges as opportunities for growth and to foster a culture where everyone can thrive.

Key Takeaways

  • 🏺 The 100 Clay Pots Rule — Why the quantity group always beats the perfectionists
  • 🌱 Version 1 Leadership — How launching ugly first versions creates momentum and forces improvement
  • 🤝 Hiring for Dirty Knees — What Nate looks for in people beyond credentials
  • 📚 Must-Read Book ListHow to Win Friends and Influence People, No Rules Rules, Giftology, The Advantage
  • 🎁 Giftology in Practice — Remembering names, noticing details, and keeping a gift stash
  • 🏗️ Structure to Scale — Why "Wild West" idea-chasing kills companies, and what to do instead
  • 🌿 Making Your Vocation Your Vacation — How Nate finds daily joy in landscaping (hint: Garden of Eden)
  • ✝️ Faith-Integrated Business — Why Nate doesn't separate faith and work — they're already together



Full Transcript:

Chapters:

(00:00) Red Elm’s employees leave to start their own companies
(01:17) Scaling Shift Intro
(02:46) Red Elm is a statement of education versus business
(03:57) Nate’s uncle Steve helped him start his landscaping company when he was 25 years old
(05:58) What are some of the favorite books that have shaped your thinking along the way?
(08:59) What do you look for in people when you're hiring landscapers?
(14:26) Red Elm grew from landscaping into full home maintenance
(16:50) Growth can lead to overextension
(18:44) Moving Things from Starters to Sustainers
(20:47) Multimillionaires being serviced by 20-year-olds can cause some challenges
(25:10) The Importance of First Names
(28:41) Serving Others Is the Key
(36:48) How do you work on your own mindset to see your vocation as vacation?
(40:10) How do you see your business and your faith tying together?
(47:05) About BlueInc









Episode Video

Creators and Guests

Johannes Mutzke
Host
Johannes Mutzke
Johannes is passionate about helping people and organizations discover their full potential and turn strategy into meaningful action. He has worked across Global 500 boardrooms and early‑stage startups, serving in roles such as Corporate Strategy, Chief of Staff, Founder, COO, and Executive Consultant. Johannes holds IMBA degrees from Wirtschaftsuniversität Vienna and the University of South Carolina’s Darla Moore School of Business, and has extensive training in design thinking through Stanford University’s d.school.
Kenneth E. Fields
Host
Kenneth E. Fields
Kenneth Fields is an organizational transformation leader who helps companies—from start‑ups to Global 500 firms—design and implement meaningful change. He is the author of Visionaries, Builders, and Sustainers and holds degrees from Furman University and Clemson University, with additional training in sustainability and innovation from Furman and Stanford University.